Section 2

What are you known for? Have you ever really thought about it? Personally, what’s your identity and is it similar to what you’re known for online? This modules all about figuring out your ideal identity. Making sure that all the qualities and parts of your character that you want to showcase when you meet someone in person, are being mirrored if not amplified online to match that. Is someone only has a small opportunity, a small window of time to get to know you purely based on your social media content. We know that people look there first for their snapshot, their introduction, their first impression. Is what they’re seeing something that you’re happy with? If it’s not that’s fine, it’s time to start thinking about, okay what are the things I really want to be known for?


How can I start making sure that if people stumble across me online, or are looking to fact check, to make sure that what I tell them in an interview or in a resume, or through my actions through my sport or through my pursuit. Is that matching what they find online? If someone only got the opportunity to get to know you based on a list of 10 items that you put together, what would be on that list once you hand it to them? That would be part of your ideal identity that would make up exactly what you want to be known for? At least give them a great overview that if that’s all they had to go by, they would get to know what’s great about me and what I want to be known for. Athletes often have things like team work, leadership, health and fitness.


Healthy eating, outside obviously their pursuit, their friends and family, you know travel, all the different things that build up people’s passions. That make up their passions, and what they want to be known for. Are you communicating that online? Is your online reputation good, bad or invisible? The good being, showcases great, positive content, uses proper communication, proper language. Is clear and concise and about what they want to be known for and showcases that to really set themselves apart and shine online. The bad is the the opposite, doesn’t think before they post, inappropriate language, inappropriate video’s, inappropriate memes, evidence of drinking and drugs. All the things that you don’t want to be known for as an individual personally, why would you share it online. That’s what a bad reputation looks like.


The invisible, someone that maybe is hiding behind privacy settings. Hasn’t stepped into that spotlight yet. Hasn’t wanted to showcase themselves yet, and that might be you. Hopefully we can persuade you to start doing that a bit more, because it’s time to start shining online. It’s time to start moving away from being in the shadows as a younger person, or someone who was hidden behind aliases or privacy accounts. To start sharing what’s great about you. Don’t hide the good stuff. We want you to set yourself apart and get that opportunity over the person who is putting negative content out. That is what will happen if you move from being invisible online, to showcasing a good reputation. The opportunities go to the good reputations, too many people have run ins with people online that are negative.


When they see someone’s online profile, or they see something that’s set on private they start thinking, I wonder what they’re hiding. Or I wonder how negative they are in real life if this is what they’re showing on social media. They move right past you, they don’t need headaches, they don’t need risks, it’s high stakes, it’s high pressure in the sporting world. They will always gravitate towards the one that showcases themselves well, and clearly showcases their value and character. Have you ever worked somewhere like MacDonald’s or a fast good restaurant as a part time job? I know I certain did and they had a message there, and they had a message that the managers drilled into the staff. That they consistently talked about, and that was clean as you go. That’s a message I want to pass onto you athletes.


Don’t leave your social media platforms and the way you’re representing yourself, your online identity and reputation up until the last minute. Clean it as you go along your journey. Don’t leave looking through five years of Facebook posts, and 10,000 Tweets, for two days before you apply for a position with a new club. Or you apply to be a coach, you apply to work with an organisation, you apply for a scholarship. Take the time to be removing that stuff as you go along so you’re not overwhelmed and miss stuff in the end. That’s the lesson of MacDonald’s of cleaning as you go, so that when the pressure comes on, when that spot light shines on the athletes and you hope it does with you. That you’re not overwhelmed with trying the clean up and take care of and manicure your social media presence. You’ve been doing it as you’ve moved along so that dinner rush, or that spot light when it’s on you isn’t overwhelming.