It was an exciting start to 2015 for the Hook Media team, with Head of Social Communications, Ryan Mobilia heading in-studio to talk social media, sports, athlete online identity and of course Hook Media on Melbourne sports radio station SEN 1116 on new year’s day.

Many of the social media and personal branding lessons and advice offered during the chat for athletes are transferable to the general public. There are lessons discussed here for all.

If you missed it and want to listen to our chat follow this link:https://soundcloud.com/sen1116/summer-mornings-ryan-mobilia