This post originally appeared here on the official website of the Big V Basketball League under ‘Social Media Scouting Report – A new book for athletes’
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
Impressions and judgments are being formed every day around what you say on social media, which is something we’ve worked hard on as a league to communicate over recent seasons.
‘Social Media Scouting Report: Helping Athletes To Shine Online’, is a brand new book from social media educator, Ryan Mobilia, one we think is a valuable resource.
The book helps guide athletes to think about the consequences, and become aware of the impact their actions online are having, and explore the opportunities to build a strong online reputation, while drawing on examples from athletes of both positive and negative uses of social media.
“Ryan has offered valuable guidance and education to the Big V on social media issues and opportunities during my time at the league, said CEO Julie Anderson.
“The lessons he teaches, now captured in his new book, around building a strong online reputation, thinking before you post, and using social media in a positive way, are important lessons not only for athletes, but all involved in the league.”
The book is available in both printed paperback, and digital e-book versions, and can be purchased at the links below:
Author Ryan Mobilia shares below the five common issues he sees with athletes on social media, as well as five questions for athletes to consider when looking to build a better online reputation.
Learn more at: www.socialmediascoutingreport.com
Five common issues
· A lack of awareness (that what is posted online, can have consequences in the real-world)
· Underestimating their audience (forgetting that more than their close friends can see what they say, do and share)
· Not thinking before they post (once something is out there online, where it ends up is out of their control)
· Posting when overly emotional (emotions run high in sports, better to cool off, and re-think that spur of the moment comment)
· Hiding the good stuff (don’t forget to share the journey of your team, the ups and downs, people find stories engaging)
Five actionable tips
· If social media is the first impression I’m making on someone, how do I look? (Do an audit of your accounts to make sure you ‘look your best’)
· What am I telling people with my profile picture and bio? (Do I look like someone that clubs, leagues, sponsors would be proud to be associated with?)
· What do I want to be known for? (Share content related to those topics)
· Who do I look up to? (Learn from those that inspire you, follow their lead and show others the way)
· Who can I lift up today? (Lead the way showing thanks and appreciation to teammates, supporters, sponsors, staff and those who have helped you along the way)