Who are you following on social media?

Not stalking… but actually publicly following their accounts. 

The ‘followers’ side of the ledger gets all of the attention, but not enough time is taken following key accounts, and many more than that in your community that could be helping to shape how you do business, co-ordinate with your audience and shape future communications. 

What information are you missing out on due to vanity or laziness in taking care of your ‘followings’?