I was recently asked to prepare a short video for the sport business students of the UTS Business School, which can be watched below.

I was asked to consider the following and respond with my thoughts:

“Why are some athletes / sports organisations better than others when implementing their social media strategy? What are they doing well?”

Thanks to Steve Frawley from UTS for the opportunity spread my message and insights.

If you’re interested in seeing examples of athletes truly using social media to ‘shine online’ check out the examples I’m collating here:https://ryanmobilia.com/athletes-shining-on-social-media/