Back to the basics today with a quick reminder about the elements you should be including in your blog posts and web articles to compliment your written words.

Yes, you have the power to deliver a great message, and tell a great story via text only. But you don’t have to…

I feel like everyone knows that a Facebook post that is text alone, without a link, video, image or other interactive element has a slimmer chance of drawing engagement, but when it comes to the simple blog post or web-story, the lesson is ignored.

Make lists, use hyperlinks, add a call-to-action, a gif, info-graphic, video, image or embed a social media post…

Enhancers… there are so many opportunities, so why not try to include some!